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LIVE RED FOUNDATION

Henrico, VAEIN: 82-2358116Website

Data sourced from IRS 990 public filings

LIVE RED FOUNDATION Our programs give children hope. The Need 30.1% of Richmond children live in poverty. Live Red has identified 22 neighborhoods in Richmond that score 10 or lower (out of 100) in childhood opportunity (using data from diversitydatakids.org). Children in these neighborhoods are statistically 84% more likely to live in poverty as adults and have a life expectancy 6 years shorter than those in high opportunity neighborhoods. But there is hope. Children involved in fitness-related activities with strong mentors teaching valuable life skills have a greater chance of success through improved social skills, self-discipline, confidence levels, & self-esteem. Despite these benefits, children living in poverty are 3x more likely to be inactive. We aim to change that! Our Program We use fitness to give children hope. Our programs walk alongside children challenging them physically while introducing core life skills such as goal setting, empathy, self-belief, mindfulness, self-control, positive risk taking, resilience, and honesty. Families depend on Live Red to provide safe opportunities for active play after-school. In fact, most of the children we serve lack safe green space to play in their neighborhoods, and many of their schools have limited resources for physical education. These programs are offered at no cost to the children they benefit. Since our beginning in 2018, we have served all 22 low-opportunity neighborhoods in Richmond and empower over 7,000 participants in our programs annually. Learn more > About Us

Local (City/County Level)
Direct Service Delivery
Youth/Teens (Ages 13-18)
Youth Development

Annual Revenue

$431,244

Known Funders

6

Grants Received

7

Financial History

YearRevenueExpensesAssets
2024$431,244$305,401$407,625
2023$261,741$256,533$344,456
2022$208,521$151,490$267,701
2021$232,952$184,262$222,978

Top Funders

Honey Foundation

Richmond, VA

$108,000 (2024)
$30,084 (2024)
PGA TOUR CHARITIES INC

PONTE VEDRA BEACH, FL

$6,550 (2021)
$2,184 (2024)
$451 (2024)
$451 (2024)
$200 (2021)

Key Personnel

From 2024 IRS 990 filing

D

DAVE PRINCE

DIRECTOR

Y

YOLANDA HALL

DIRECTOR

M

MICHAEL HARLOW

EXECUTIVE DIRECTOR

Officer
A

ALLAN NG

DIRECTOR

L

LENORA MARINER

DIRECTOR

Frequently Asked Questions

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