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COUNTER TOOLS

CHAPEL HILL, NCEIN: 45-5599373Website

Data sourced from IRS 990 public filings

COUNTER TOOLS Let’s inspire meaningful policy change in your community. Counter Tools is a public health consulting organization that empowers communities to become healthier places for all. We promote health equity by reducing the detrimental impact of unhealthy substances at the consumer’s primary point of contact: the retail environment. Partner with us

General Population
Local (City/County Level)
Regional (Multi-County/State)
Direct Service Delivery
Education & Awareness
Policy Advocacy & Legislative Reform
Health
Public Health & Disease Prevention

Annual Revenue

$1,465,348

Known Funders

2

Grants Received

6

Financial History

YearRevenueExpensesAssets
2024$1,465,348$1,455,223$482,810
2023$1,340,896$1,203,241$472,685
2022$1,251,176$1,106,739$335,030
2021$1,686,175$1,598,870$190,593
2020$1,733,599$1,830,578$33,118
2019$969,453$1,163,018$225,794
2018$1,215,439$1,139,719$319,359
2017$1,579,940$1,493,923$259,581

Top Funders

$57,892 (2022)
$40,261 (2021)
$24,158 (2021)
$9,542 (2023)
$9,125 (2023)
Unknown foundation
$29 (2023)

Key Personnel

From 2024 IRS 990 filing

E

ERNIE HUDSON

SR DIR PRODU

Highest Compensated
M

MARIA JULIAN

EXECUTIVE DI

Officer
P

PETER RUBENACKER

DEPUTY DIREC

Officer
H

HIBA ABOUSLEIMAN

BOARD MEMBER

C

CHRIS FROST

BOARD MEMBER

M

MEGAN JACOBS

BOARD MEMBER

D

DAN KORTEN

BOARD MEMBER

E

ELAINE DE LEON

BOARD MEMBER

M

MISCHAEL METELUS

BOARD MEMBER

D

DENISE SMITH

BOARD MEMBER

Showing 10 of 12 key personnel.

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